News

November 28, 2012
Mont-Tremblant Ironman gets major boost

After its huge success last August, the Ironman is well on its way to bigger and better things three months after the first race on Mont-Tremblant soil. The World Triathlon Corporation has designated the Ironman Mont-Tremblant as the North American Championship race for 2013 and for 2014. The official announcement was made on October 10. Steve Meckfessel, managing director of Global Race Operations for Ironman, says Mont-Tremblant surpassed expectations last August, adding, “It has already proven to be a popular Ironman destination and this should only make it more exciting,” prompting Alain Houde, director of Tourisme Mont-Tremblant, also representing the Town, to say the designation would “motivate us to do even better.”
As a North American Championship, the Mont-Tremblant Ironman, now with a $125,000 purse, has become a more prestigious and higher profile race attracting a greater proportion of high calibre competitors including more professionals. That much is confirmed by producer Dominic Piché who made the pitch for the North American title. Asked why the designation wasn’t extended for the four years remaining on the Ironman contract with the WTC, Dominic said he accepted the two title years as an initial step and planned to make the most of it before going back to the WTC to extend the period. No doubt, the Ironman next summer can be expected to be even bigger and more spectacular as Dominic moves heaven and earth to extend and perhaps keep the North American title. But already, the designation is a huge step forward as Dominic strives to make Mont-Tremblant a world triathlon centre.
André Courey, journalist
Tremblant Express
11/12/2012

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